For TUMS’ Food Match Cup activation, which toured Kroger and Walmart retail stores across the country, I designed and built a fully customized ordering system using our in-house menu builder software. The program supported World Cup-themed food truck events and featured globally inspired recipe mashups that paired flavors and dishes from different countries, creating a rotating menu tied to the tournament.

I supported the digital experience from menu creation through live event execution, adapting offerings and content for each activation and location. The QR-driven ordering flow allowed guests to easily explore featured dishes and place orders directly from their phones. Throughout the tour, I coordinated menu changes and campaign updates while monitoring performance and compiling weekly reports to measure engagement and overall activation results.