Knorr Lunar New Year Food Truck Ordering System

Adobe Photoshop and Illustrator

For Knorr’s Lunar New Year food truck activation, I designed and built a fully customized ordering system using our in-house menu builder software. The system was tailored to handle high-volume traffic, limited-time menu items, and promotional bundles while maintaining a seamless, branded user experience. Users would scan a QR code and be directed to this ordering platform.

Beyond development, I managed the food truck’s tour schedule across many locations, ensuring smooth operational rollouts and timely updates to menus and availability. I also compiled and delivered weekly performance reports tracking key metrics.

User Journey:

Email Confirmation:

Ordering Screens:

Knorr Lunar New Year

🧧

Knorr Lunar New Year 🧧

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BFA Thesis: PIXELS