I created digital and experiential advertising materials for Unilever’s Fresh Zone Walmart store activation, using provided brand direction to develop assets and create the event website design, advertising materials, and social media creative. The campaign brought a soccer-focused experience to Walmart shoppers during World Cup season, featuring free product samples, interactive soccer activities, player meet-and-greets, and more at participating event activations.

I designed the initial website and advertising for the program, developing visual materials across multiple customer touchpoints. A partner agency was later contracted to fulfill and update the campaign using the designs and assets I had created.