I developed the site design and build, advertising, social media, and print materials for Kroger’s Kick Off Great Savings campaign. Launching during the 2026 World Cup season, the activation brought soccer-inspired energy to the Kroger shopping experience through prizes, free product samples, interactive soccer challenges, and other engaging activities.

Using the provided brand direction, I developed supporting assets and creative across digital, social, and select in-store materials. The digital campaign was designed to build excitement around the promotion while also creating an engaging experience for shoppers at the tour events.