I developed social media assets and advertising creative for Hot Wheels Monster Trucks Live’s Walmart tour, creating market-specific content to promote events at Walmart locations across the country. Working closely with the Hot Wheels and Walmart teams, I aligned creative with campaign goals and messaging while adapting each asset to meet the needs of individual tour stops.

I versioned social content and ads for every market along the tour route, ensuring each location had tailored, ready-to-use creative while maintaining a consistent campaign look and feel. The campaign was designed to build awareness and excitement around Hot Wheels Monster Trucks Live and drive engagement with shoppers in each market.